Addressing Gun Violence

Bad Apple Gun Dealer protest outside Windy City Pawn, Phoenix, AZ  //   Click to enlarge.   Photo credit: © 2014 Katie Simon


Shortly after the tragic shooting at Sandy Hook Elementary School in Newtown, Connecticut, Katie was invited to provide strategic leadership to the grassroots voice of the Brady Campaign to Prevent Gun Violence, united with the Million Mom March.


By leveraging decades of institutional knowledge among key stakeholders and a tidal wave of public engagement, along with emerging technologies and policy opportunities, Katie brought the Million Mom March into a new era of gun violence prevention action. She grew the base by over 30%, introduced trainings reflective of the needs of the membership, and fostered an intersectional approach to addressing gun violence from the grassroots to the highest levels of power.

In this role, Katie worked closely with victims and survivors of gun violence and communities affected by high profile mass shootings. Her goal was to provide them the tools to make their stories heard and their voices as catalysts for change.

Katie regularly represented the organization in public speaking opportunities, coalition work, and in coordination with aligned senior White House officials and their agendas.

Projects included:

  • Promoted launch and early engagement around Voices Against Violence, an innovative voice petition, tied to the 50th anniversary of Dr. Martin Luther King Jr.'s March on Washington.
  • Coordinated planning and implementation for grassroots work around the Bad Apple Gun Dealer campaign, including protest actions in Phoenix, AZ, and Riverdale, IL.
  • Provided distance and in-person trainings to Brady stakeholders and advocates on leveraging technology, organizing strategy, and lobbying best practices to maximize impact.